Presentation of results

After all the hard work that we were doing some results coming up! On the 17th May, we had our last presentation for the Google Challenge at ECU University. It was a multicultural and representative day. Peter, our tutor, suggested that for that they y should wear something related with our culture or our clients. Some of the teams were really creative! The team for Busta Groove Dance Studio appeared in dancewear (2 boys). The team for Radiator, represent they group in beachwear to be a sign of the culture of Australia and their client’s customers, and our team, Chocolate Art, try to show something representative for each of our countries. That our group won the award for second best blog, so now we hope to continue receiving prizes!!

Here we will show you some photos of our presentation day:

All Google Challenge Participants with Peter Ling
They accepted the freaky Challenge too!

Chocolate Art - ECU Team - Thomas, Kirsty, Ellie & Lucy (from left to right)

The Team with our Tutor Peter Ling

During the presentation

The boy of the Team during the presentation

ECU International Representative & The Team
Second prize for the Best Blog

Maybe it is just the end of the beginning. We keep working into the Google Challenge and more results will come up. The team is positive, we are working hard and enjoying the experiences of accept the Challenge 2010 with ECU!

Consequently to accept a freaky challenge!

To accept the challenge 2010 was not a difficult job. When Peter Ling introduced the concept of The Google Online Marketing Challenge we decide to confront the challenge and be part of it. We was interested to be part of the Challenge because we think it is a good experiences to work with something real that can give us the opportunity to poof our self and learn more.

Related note: Freaky Challenge!!!

For our first meeting we discuss a little bit about the project, our goals and the way that we wanted work as a team. Each member of the group made a list with all the potential clients. Ellie took the control of everything; she was entrepreneurial and so helpful for the group. She was who send the emails to the possible clients and explained the idea about this project. She gave a way to the team, for this reason we decided lift her as a leader. Thomas is the male side of the team; we needed a man view in the group. At this time the team was ready to work!

So far we have not had any problems at all, everything is flowing naturally. Our contact is provided by mail, text messages and we had some meetings. Always we divide the work and everyone is responsible for it. We coopered to each other, as a team we seek to look for new and creative solutions that will help all members of the team and we tried to integrate out individuals goals. Work in groups helps increase productivity clearly (more than one head think better that one).

As a team, we stared to interacting and organising all our ideas, issues and weakness, to find the equilibrium between us. We learn, unconscious, about the each other, discover how to communicate and listen to all members of the group, we try to be a games players and accept the multiple different between us. It is very interesting experiences for our formation as a professional.

All the material support for Google is really useful and easy to understand. The Google Online Marketing Challenge is a complete document that helps us a lot, because is a simple guide that you can follow with any problems and learn a little about the internet business.
Our campaign objective was very clear for the group; we tried to create a big online presence for Chocolate Art through Google AdWords. Also we wanted seduce, attached and convinced potential customers to choose Chocolate Art cakes rather than traditional “icing” cakes for their special occasions, to rick it, we created attractive Ads to promote Chocolate Art website. Some of our successful ads:

What is next?

The campaign is over, but the Challenge no! We still working with our project and we have a couple of thing to do. Here we show you our agenda:

Mon 17/5 Presentation: We have to show our results, the structure of our campaigns and the ads that we created. Also we should to remember to the audience the objectives for the clients and the group. Basically, is a over view of all our work for the 3 weeks.

Tues 18/5 - Assessable post-campaign. Yesterday, Tuesday 11 of May, we meet to organised all the final details related with the post – campaign.

Fri 21/5 - Feedback on report from Peter Ling

Sat 22/5 – Amend report by the group

Sun 23/5 - Email amended report to client

Wed 26/5 - Feedback from client

Thurs 27/5 - Edit based on client feedback

Fri 28/5 – Email to Peter for final check

Sat 29/5 - Upload to Google through Dashboard

Fri 4/6 before 5 pm – Individual reflection give to Peter

The campaign is OVER!

The three-week campaign is ended. It ended the days of monitoring, the development of strategies to attract more browsers and analysed the budget. Maybe it is the end of only the start! It means that has only finished the "first" phase of our Challenge 2010.

Google continues to challenge us ... We have to keep going working with Chocolate Art in association with ECU. Please, have a look of our last report about our campaign (we were posting all our results every day, because to monitoring the campaign was exciting front the begging to the end... Well this is another theme that we are going to keep for another post).

9 May 2010
Morning shift by Ellie
This morning has been fairly slow as predicted. 6 clicks in total - 5 in Themed and 1 in Weddings. Overall CTR 1.10%.

Since we have at least 10% of the budget left, I decided to up the budgets to $10.00 per campaign, and up both CPC to $1.00. This is just to try and get some last clicks before the end!

Afternoon shift by Kirsten
So far today we have received a total of 18 clicks, more than I predicted. 12 of these have been during the afternoon shift - 6 in Weddings and 6 in Themed Cakes. Our CT is up from 1.10% in the morning to 1.22% at the end of the afternoon. The average positions for both campaigns are also fairly high - 2.4 for Weddings and 2.1 for Themed. We have spent $6.87 of our $20.00 daily budget.

Evening shift by Kirsten
Great results today considering it's a Sunday and Mother's Day! We have received a total of 42 clicks, 16 in Weddings and 26 in Themed Cakes. The CTR and Avg. Positions have both improved throughout the evening, with the CTR being 1.61% and the Avg. Position being 2.3 for Weddings and 2 for Themed. These improved positions have most likely helped us get more clicks today. We have spent $15.18 of our $20.00 daily budget.

As this is the final shift for the whole campaign I'd like to say what an enjoyable experience this past three weeks has been, monitoring the campaign and watching our ads running live. It will be great to get the Challenge finished, with the post campaign assignments. Thanks again guys!

First monitoring:
-The campaign began!
-The campaign is running
-Third day of campaign!
-The guard...
-Account Changed
-One week!
-First week of campaign: OVER

Just one step...

Well, we have one more day to go and the Challenge is going to be OVER... But that is "relative", because we have to continue working with our client and ECU until Friday 4 of June. We feel strange, is impossible not to be eager and nervous. Every second we want to be looking at the administrator and each time we send a mail, what stress!

8 may 2010
Account changes by Ellie: I changed the budget to $4.00 per campaign, and we've got a spare $5.00 to use as needed. If it is not needed tonight, we will just increase tomorrow's campaign's by $2.50 and whatever we get, we get.

Morning shift by Lucy
At the morning shift we got our first click at 9:05 a.m., it was in fancy Wedding cake. At the end of the morning shift we got 2 clicks, 338 impressions and 0.59% CTR. The clicks was on Themed Cakes and Wedding.

Afternoon shift by Thomas
At the end of today's afternoon shift we received a total of 24 clicks with a CTR rate of 1.77%. The budget currently stands at $8.64 out of $16.00, we should have enough funds to last through the night. The wedding campaign is doing relatively well today with a CTR rate of 2.44% and 11 clicks.

Evening shift by Thomas
At the end of today we received a total of 39 clicks with a CTR rate of 1.84%. We are well within our daily budget, spending $13.38 out of the $16.50 daily budget (50c increase by me). All of the campaign performed relatively well, 21 clicks from themed cakes and 18 clicks from wedding. The wedding cake campaign practically ran out of budget while there's a few dollars left from the themed cakes campaign. Overall in terms of the number of clicks we certainly did well today.

This will be my last shift for the GOMC and I would like to thank everyone for their efforts, I certainly had a fun time taking part in the shifts and now I look forward to completing the final report and getting this assignment done.

Thinking & Thinking

The campaign is almost over and we are thinking to do more changes during the last weekend to obtain more positives results. We are so busy thinking about how to develop more marketing strategies for our client and it kind of an addictive job, so it is going to make us crazy! However, we are enjoying every day that we are working in the Challenge 2010...

7 May 2010
Morning shift Thomas
At the end of the morning shift we used about $2.30 from our budget.

Afternoon shift by Kirsten
So far today we have received 26 clicks, 15 clicks during the afternoon shift - 2 in Weddings, 13 in Themed Cakes. We have a CTR of 1.49%, down from 1.56% at the start of the shift, and we have spent $8.23 of our $18.00 daily budget.

Evening shift by Kirsten
Today we received a total of 38 clicks, 12 of these during the evening shift (6 in Weddings, 6 in Themed Cakes). Our average Positions were good, 2.3 for Weddings and 1.9 for Themed Cakes, and we had a CTR of 1.37%. We spent $12.59 of our $18.00 daily budget.

I think for the weekend we might as well keep the budget high as we still have $40 left to spend and only these two days left. We might as well try and use as much of these as possible to get more clicks.

Working hard!

We are doing a very solid work to obtain positive results... This week we are putting all our effort to achieve our goals: have a successful closing campaign and be part of the winners. Every day we are getting more clicks, and it motivates us to keep going with the project. We want to be competitive and feel proud about our work, for this reason we every day give our best!

6 May 2010
Morning shift by Ellie
This morning we've received 8 clicks, all in the Themed campaign. We have an overall CTR of 1.34% and have spent $2.09 out of out $18 budget.

Afternoon shift by Kristen
At 1.30 we had received a total of 18 clicks, 5 in Weddings and 13 in Themed Cakes. Of the 10 new clicks, 5 of these were in Weddings and 5 in Themed. We had a CTR of 1.62%, increased from the morning, and have spent $6.01 of our $18 daily budget.

Evening shift by Ellie
Today we received a total of 45 clicks, 31 in Themed and 14 in Weddings. The overall CTR is 1.70%

The Themed budget was used by 7pm, so I increased it by $2.00 from our spare budget. At 10.30, I decreased the Themed budget $1.00 and the Weddings by $4.00. This means there is an extra $3.00 left over, as well as the $4 from yesterday, making a total of $7 spare budget to use as needed.