First week of campaign: OVER

We have a week currently monitoring our campaign and the News each day is better. It was a successful week and interesting, because at the end clicks increased more than expected. We have two weeks more to go, and the work have to increase with the past of the days. During this period will continue to permanent monitoring and creating new marketing strategies to optimize our campaign.

25 April 2010
Morning shift by Lucy
We started the morning with 2 clicks one for theme and for wedding. At the end of the morning shift, we have a total of 8 clicks, 176 impressions and 4.55% CTR.

Wedding campaign had just 2 clicks with 91 impressions and 2.20% of CTR. Theme Cakes has 6 clicks, 85 impressions and 7.06% CTR (one click was for children and the others was on birthday).

Evening shift by Lucy
At the end of the shift we had a total of 11 clicks, with a total of 464 impressions and 2.37% CTR. Wedding had 4 clicks, 251 impressions and 1.59% CTR with a total of US$1.39. Themed Cakes had 7 clicks, 213 impressions and 3.29% CTR with a total of US$0.27.

I attached and excel document that I created with the Adwords tool, please have a look. It is pretty interesting. Also, in our account you can see all the reports, for the moment we have tree (Account Report, Ad performance and Placement/Keyword Report). The plan is make it every 7 days. Please if you have a suggestion let me know!

Evening shift by Thomas
This report concludes our first week of the campaign. At the end of the evening shift we have a total of 26 clicks and a total CTR rate of 2.65%.

We did not max out the budget today, spending only $6.85 out of $7.50. It is interesting to know that although the number of clicks did not necessarily decrease from the previous weekdays we're able to spend less because the average CPC is lower than the weekday average, today's average CPC is only $0.23 for themed cakes and $0.33 for wedding cakes. We've also definitely improved our CTR rate today.