
Today Thomas had a marathon… The boy of the team was who did the entire shifted for the day! So far we are having good results. It is our 4 day running the campaign and we are very excited and compromised with the project.
Thursday 22 April 2010
Morning shift by Thomas
This is my first report out of today's 3 marathon shift. At around 12.20PM, we have so far received a total of 9 clicks a CTR of 0.52% and we've used over 1/3 of our daily budget at $2.90. Next to the Themed Cakes campaign overview, I've noticed a message that says (Limited by budget) and according to the message we could receive 238% more clicks by increasing our daily budget. But I don't think we could afford increasing our daily budget to the amount Google recommends.
Afternoon shift by Thomas
Just a quick message! To let you know that we've pretty much hit our maximum budget for the day. A total of 12 hits for the Themed cakes campaign at $3.84 and a total of 9 hits for the Wedding campaign at $3.39. The CTR rate is at 0.63%, the CTR, impression and click rate for the corporate campaign is 0, so there's been no traffic or searches for Corporate cakes today. Unless a person will be clicking on the Corporate cake ad, there will be no other clicks for the rest of the night.
As mentioned by Ellie's earlier report we now have reached our maximum budget for our Wedding campaign at 9 clicks, the Themed cakes campaign will reach the daily budget after probably 1 more click while there's been zero hits on the Corporate campaign. I will let you know if there are any further changes tonight as we are relatively close to our budget, currently at 6.26PM we are sitting on a total of 20 clicks (almost doubling our previous days). There's a good possibility that we will max out our budget before the end of the night, please let me know if should be paying attention to anything in particular.
Evening shift by Thomas
This is my third and final summary for today. A total of 22 clicks and a CTR rate of 0.66%. We've pretty much used up our daily budget, spending $7.36 so far. I don't know whether the Corporate campaign should be of concern to us, but we did not receive a single hit on this particular campaign today. As Lucy mentioned earlier there's still room for ad optimisation as Google suggests that we are missing out on around 50 possible clicks, again this issue revolves around our budget and I don't think we can afford and match their recommendations 100%. I will definitely try and study these details and suggestions tomorrow.
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