Freaky Challenge!!!

Google has challenged us and we accept the challenge! How we feel within the project? This is a question that every day we ask to our self and we proudly respond: "be involved in this project is somewhat addictive, but in a really strange way", Why? Because, we want to know all the time how we going, what keywords are not working, which ads are not getting clicks, how we can improve our campaigns? And is almost impossible answer all these questions every day. We send mails each other, at list, 3 times a day. our favorite topic of conversation are: Google Challenge, Chocolate Art (because a lot of people do not know that they make 3D cakes with chocolate) and how we and ECU are involved in it... These are some of our personal thinking:

Eleanor Cooksley
"The online campaign is teaching us so much relevant advertising information. It is showing us how relevant targeting particular markets is, and how different words can change the viewers perception of your product. I also never realised how hard it was to plan a budget, and how important it was to be able to have the flexibility to adjust it as required".

Kristen Brent

"I have found the campaign very interesting so far. It is exciting to see all our hard work put into practice and the campaign running live with people actually viewing and clicking on our ads. It's also great to see the learning experience evolve as we have optimised the campaign thus far to successfully increase our CTR and Average Ad Position for each of our campaigns".


Thomas Tanamas
"Over the first week of monitoring the Google AdWords campaign I have experienced and learnt a number of valuable new things. First of all the concept and importance of teamwork have been reinfoced in my learning, I can really see how team members can help each other and how well performing groups can really complete a whole range of tasks more effectively. Taking part in shift monitoring is very interesting and finding out how the campaign is going is always something that I look forward to.

Overall the GOMC has so far been a valuable learning experience for me, seeing how people react to our ads and doing ongoing improvements to make a better, more effective campaign is just fantastic experience. I also hope the campaign and our efforts so far can make a valuable contribution to our client".

Lucy Quiroz Gutiérrez

"To be part of this project is a really interesting for me because I’m learning. Log on into the Adwords account and see that every day more people clicks our ads motivates me to keep going. Is motivating see the results of our hard work. Also, try to forecast keywords, try to increase CTR and manage the money are some points that make our work attractive to me. I’m really positive and I believe that we are doing a good job!"