Third day of campaign!

We are thinking to make some changes. A long weekend is coming and we think that during that period we are going to have a high traffic. Also, we are thinking for next week delete one of our campaign, because is one of the less important and we are losing money on it. Our principal campaign is wedding; the clients want to be a big focus on that one. We are develop some strategies make strong wedding campaign.

Wednesday 21 April 2010
Morning shift by Ellie
This morning we've had four clicks, three in birthdays (all on the "make a statement" ad) and one on our new wedding ad. CTR is high for birthdays, and low for weddings. This is possibly due to birthday ads only displayed through Google search network, whereas weddings are through search and content networks. Please see attached screen shots.

Afternoon shift by Kirsten
At the end of the afternoon we had 11 clicks, most on our birthday ad and our new milk & white chocolate wedding ad. We were on track for our budget settings and attracting a much higher CTR for Themed Cakes compared to Wedding Cakes (due to Weddings still using both Search & Content networks). Attached are screenshots from the beginning and middle of the shift.

Evening shift by Ellie
We have had 16 clicks tonight, 6 on Weddings and 10 on Themed (birthdays). Even though I'm concerned with impressions we're getting through the content network in Weddings, 5 out of the 6 clicks received came from the content network today. I'm wondering if we will get more clicks through the search network if we increase maximum CPC - we can see how it goes over the long weekend. After seeing results this weekend, we should probably review the content network for weddings - for even though it decreases CTR, its possibly more in line with client objectives to expand weddings in general. Something to think about anyway!

As well as the screen shots, I have also attached a daily budget for each campaign. Because we want to increase budget over the weekend I have had to make the week one budget a bit higher. This means that week one and two are relatively equal, with the most still dedicated to the third week. I have also increased all weekend budgets compared with week days to be prepared for extra weekend traffic.