The campaign is OVER!

The three-week campaign is ended. It ended the days of monitoring, the development of strategies to attract more browsers and analysed the budget. Maybe it is the end of only the start! It means that has only finished the "first" phase of our Challenge 2010.

Google continues to challenge us ... We have to keep going working with Chocolate Art in association with ECU. Please, have a look of our last report about our campaign (we were posting all our results every day, because to monitoring the campaign was exciting front the begging to the end... Well this is another theme that we are going to keep for another post).

9 May 2010
Morning shift by Ellie
This morning has been fairly slow as predicted. 6 clicks in total - 5 in Themed and 1 in Weddings. Overall CTR 1.10%.

Since we have at least 10% of the budget left, I decided to up the budgets to $10.00 per campaign, and up both CPC to $1.00. This is just to try and get some last clicks before the end!

Afternoon shift by Kirsten
So far today we have received a total of 18 clicks, more than I predicted. 12 of these have been during the afternoon shift - 6 in Weddings and 6 in Themed Cakes. Our CT is up from 1.10% in the morning to 1.22% at the end of the afternoon. The average positions for both campaigns are also fairly high - 2.4 for Weddings and 2.1 for Themed. We have spent $6.87 of our $20.00 daily budget.

Evening shift by Kirsten
Great results today considering it's a Sunday and Mother's Day! We have received a total of 42 clicks, 16 in Weddings and 26 in Themed Cakes. The CTR and Avg. Positions have both improved throughout the evening, with the CTR being 1.61% and the Avg. Position being 2.3 for Weddings and 2 for Themed. These improved positions have most likely helped us get more clicks today. We have spent $15.18 of our $20.00 daily budget.

As this is the final shift for the whole campaign I'd like to say what an enjoyable experience this past three weeks has been, monitoring the campaign and watching our ads running live. It will be great to get the Challenge finished, with the post campaign assignments. Thanks again guys!

First monitoring:
-The campaign began!
-The campaign is running
-Third day of campaign!
-The guard...
-Account Changed
-One week!
-First week of campaign: OVER