Thursday, 6 May 2010

Absorbing results!


After analysed the strengths and weaknesses of our campaign, now we are on the process to absorb as many clicks, impressions and CTRs as possible. Is the last week and we are improving every day. We are trying to develop some new strategies to apply it on Friday to Sunday.

5 May 2010
Morning shift by Lucy

We had a good morning. We closed the morning shift with a total 12 clicks, 741 impressions, 1.62% and a total cost US$ 3.63. We received 8 clicks on Theme Cakes and 4 clicks on Wedding campaign.

Afternoon shift by Lucy
Was really good evening, we had 36 total clicks with, 1,809 impressions, 1,99% CTR and a cost of US$9.93. Themed Cakes campaign had 29 clicks and Wedding campaign received 7 clicks.

Evening shift by Ellie
We got 12 more clicks this evening, bringing our total up to 48 clicks today! We had 37 clicks in Themed and only 11 in Wedding. Our overall CTR wasn't as great as previous days, sitting at 1.66%.

With the budget I ended up putting an extra $1.50 from Weddings into Themed campaign as it reached end of budget early evening, and decreasing Wedding budget to $4.50. From this we have a spare $4.00 to help any campaigns that need in the next few days.

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