Increasing results

4 May 2010
Morning shift by Lucy
Well team I can’t sleep so I stared earning the monitoring. At 2 a.m. we have 2 clicks and they are on wedding campaign, with a total of 36 impressions, 5.56% CTR and a total cost of US$0.60. The clicks were on: Chocolate Bombonieres & Wedding Croquembouche.

On Themed Cakes Campaign we have any clicks and CTR, but we have 15 impression.

At the end of the morning shift we got a total of 7 clicks, 463 impressions and 1.52% CTR. We received 4 clicks on Theme Cakes (273 impressions, 1.47% CTR and total cost of US$1.00).
Wedding campaign had a total of 3 clicks, 190 impressions and 1.58% CTR with a total cost of US$1.61.

Team I made two reports, one is to see the placement of our keywords and the other one is a Ad Report, please have a look, maybe it will be help to give some ideas for the meeting today.

Afternoon shift by the team
We had 33 total clicks at the evening. We discussed about all our campaign and we did a general view of it. Also, we had a look at the budget and we changed it. We decided to put the weekend budget right down to $3 per campaign for Saturday and Sunday, and up todays, Thursday's and Friday’s budget higher. The table below highlight's the plan:

Week Three Weddings Themed Daily Total
Wednesday $10.00 $8.00 $18.00
Thursday $10.00 $8.00 $18.00
Friday $10.00 $8.00 $18.00
Saturday $3.00 $3.00 $6.00
Sunday $3.00 $3.00 $6.00
TOTAL $36.00 $30.00 $66.00

This has also left us with a spare $1.10 so we haven't gone over budget.

Evening shift by Thomas
I'm thrilled to say that we've received over 50 clicks today creating a new campaign record for our team. At around 9.40PM we've received 51 clicks and a CTR rate of 2.37%. Our budget currently stands at $16.23 out of our $17.80 budget that was increased this afternoon. The themed cakes campaign budget is pretty much maxed out for the day while there's enough money for a few more clicks on the wedding campaign.

Also attached is a campaign performance summary that I have briefly analysed, the graph shows a performance cycle of our campaign where the number of clicks decreases on the start of every weekend (Friday) then hitting rock bottom on Saturday before slowly recovering on Sunday to Monday (marked in red). The graph also shows that the campaign peaks on Monday as shown in green although the clicks are still increasing this week probably as a result of the budget increase. I think the performance pretty much reflects on the Monday - Friday business days and how people would rather do something else on a Friday evening/weekend than be in front of a computer.