Tuesday, 4 May 2010

Running with the time

With the past of the days our campaign is increasing. Clicks per day are going up, CTRs are up and impressions are up too. We are very happy with the results. However, is impossible do not feel anxious, is the last week of campaign and we have to give our best and try to rich our goals.

3 May 2010
Morning shift by Lucy
At the end of the morning shift we had a total of 13 clicks. 10 for Theme Cakes with 226 impressions 4.46% CTR and a cost total of US$2.21. (6 of the 10 clicks are on the ad about Engagement: Modern Engagement Cakes).

We had 3 clicks on wedding campaign with 1,99% impressions and 1.99& CTR. A total cost of US$1.39 (2 clicks on wedding cakes and 1 on Bombonieres).

Afternoon shift by Thomas
We have so far received a total of 28 clicks and spent $7.65 out of our $12.80 budget, I'm predicting that we will have a bit of excess by the end of today. Our themed cakes campaign is doing very well with a total of 20 clicks and a CTR rate of 3.24%, our wedding cakes campaign received 8 clicks and have a CTR rate of 1.28%.

I think we should discuss our budget and spending during tomorrow's meeting to ensure that we have used most if not all of our budget before the end of the campaign this week.

Evening shift by Thomas
At around 11.30PM we've received a pretty impressive total of 43 clicks with a relatively good CTR rate of 2.15 %, we've currently spent $12.40 out of our $12.80 budget leaving a few more cents for the last few minutes of the night. It is good to see that just over a third of our clicks was received during the evening time showing that clicks not only occur during the 9 to 5 business hours. We might even receive more clicks before the end of tonight.

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