The Challenge 2010: Improving results

The campaign is going well and the time is running. Our clients are happy with the project they believe that they are getting more customers thanks to the challenge. If the owner of Chocolate Art feels happy with the campaign we are happy too. If the client is satisfied with the services that mean that the team is doing a good job.

30 April 2010
Morning shift by Thomas
At the end of the morning shift we've received a total of 8 clicks (4 clicks for wedding and 4 clicks for themed cakes campaign). The CTR rate is currently at 2% and we've spent $2.27 out of our $6.75 budget. The ad for the bomboniers for the wedding campaign and the children cake ad is the most popular ad with 3 clicks each.

Afternoon shift by Kristen
So far today we have received 22 clicks, 11 in both campaigns and have achieved a CTR of 2.07%. The average ad position is 3.4 for Weddings and 2.4 for Themed Cakes, not too bad. So far we have spent $5.58 of our $6.75 daily budget.

Also, I went into Chocolate Art yesterday and spoke with Alicia. I printed out the campaign results so far to show her: she was very impressed with the almost 250 clicks received. I asked her about the enquiries records, and she could only give me vague results as she said it was very difficult to monitor and find out where people got the business name from (she said people still said from word of mouth but probably still looked them up on the internet first...). Although promising news: she said they were definitely receiving more telephone and email enquiries so the campaign must be working! She appreciated me stopping by and I said I'd be back next week to check in again.

Evening shift by Ellie
Last night weddings budget was maxed out while the themed budget had money left over. Weddings spent $3.80/$3.75, gained 12 clicks and a CTR of 1.98%. Themed spent $2.34/$3.00, had 13 clicks and a CTR of 1.32%. The overall CTR was 1.57%, the worst one we've had compared to the last few days.

This morning I have increased the budget to $4.00 for Themed and $6.00 for Weddings.