We started the campaign of Chocolate Art yesterday. We are going to monitoring the campaign for 3 weeks; we made a live campaign monitoring schedule. Follow us in our “journal”, we are learning from it...
Monday 19 April 2010
Morning shift by Ellie:
I have started off our campaign at 2.30am (just because I was awake and couldn't sleep). We have had a lot of impressions for birthdays and weddings (mainly croquembouche), however have only had 6 clicks. These clicks were all on the birthday ad about the 18th, 21sts etc. We have had NO clicks on wedding yet, and if this continues, we will need to change something!! Also, no clicks from the content network yet, only from the search network...However the content network is getting a LOT of impressions.
Afternoon Shift by Thomas:
At the end of the afternoon shift we currently have a total of 9 clicks. I think this is not bad and probably just about right where we are not running out of money too quickly or getting too little response from the general public. During tomorrow's meeting I would like to recommend that we go through the ads one more time to make sure that we are really optimising the ads and the character limit, just for an example for the birthday cake ad, I saw a ".." being used to fill the spaces on the first description line.
Evening shift by Kristen:
We now have 12 clicks, and have spent $4.74 of our daily budget. Please also find attached a list of suggested keyword changes I think we should implement at tomorrow's meeting. I found most of these on the "Opportunities" page of the account, and hopefully these specific keywords will target our audience better.
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