Tuesday, 20 April 2010

The campaign is running!

Today we were so enthusiastic with our campaign. We believe that we are doing well. Each of the members of the group has fulfilled the tasks assigned. We are very excited about this project and we are giving our best to meet a good role within the challenge and let up the name of the university.

Tuesday 20 April 2010
Morning shift by Lucy:

Good morning!
Is 7 a.m. on the morning and we have 1 click and it had spend US$0.41. The click was in Theme Cakes (birthday cake). At the end of the morning shift (12:00) we had just one click in birthday cakes. I think, if until the meeting today, we don’t get more clicks, we have to change some ads and also the key words (see Kristen document, there are some really good key works).Please find attach with the screens (start and end of the shift).

Afternoon shift by the Team:
At 4:20 p.m. we had 13 clicks. The most clicked campaign was birthday. As result, we decided change some key words that were so general and applied some more specific. Also, we tried to make some improvements in Wedding campaigns. The meeting was really productive because we have more clear the project and our goals.

Evening shift by Thomas:
Attached is a screen shot of the AdWords account at 10.30 PM. We have so far received the same amount of clicks from yesterday but we are spending less today. CTR wise we did better yesterday at 0.54% when compared to today's 0.49% so far.

Note: If you would like to know a little bit more about what is Google Challenge and how ECU is participating in it? Please have a look here: ECU Communications & Arts

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