One week!

After make some changes, try to created attractive ads and check our account on Google Adword, we have one week running the campaign. All that stuff has been so exciting. With the pass of the days we want add more things, make new strategies, surf into our account, apply all the tools that Google has and we are more integrated as a team. Great experiences, which we are enjoying!!

24 April 2010
Morning shift by Ellie
Clicks for this morning have been quite dismal. Only two clicks on the "Make a statement" birthday ad, no clicks on weddings at all, with a current overall CTR of 0.68% for 295 impressions. The budget for wedding was due to go up today, but I have not increased it due to this morning’s results. Lucy, if clicks for weddings increase and reach the limit, you can increase it by $1.10. If we have not received many clicks by my evening shift tonight, I might decrease the budget so we can roll some over - possibly to a more successful weekday.

Kirsty, how did you say we can improve ad placement for weddings ads?? We might have to do this, as the placements aren't that great and this is the main area we need to improve.

I have also been examining our ads, and have made a list of the last several days and how many clicks we've had for each ad:

"Make a statement" birthday ad - 41
"Fancy wedding cakes" ad - 16
"Kids birthday cakes" - 8
"Dazzling wedding cakes" - 4
"Chocolate bombonieres" - 4
"Wedding bombonieres" - 4
"Funky birthday cakes" - 3
"A Memorable Wedding" - 3
"3D birthday cakes" - 1
Both croquembouch ads - 1 each

Looking at this list, we have received no clicks for occasion or sporting ads.
I think we should look again at the ads and see if there is anywhere we can change and add new words, as that gets lots of clicks with our "Fancy Wedding cakes" ad, or see if there is any other way we can improve or change the ads getting 1-4 clicks only. I don't expect we will get any hits for sporting, but we might be able to improve our occasions ads as well and get some clicks. However, having the ads there aren't costing us any money or even many impressions.


Afternoon Shift by Lucy
Clicks during the afternoon have been pretty gloomy. We received a total of 5 clicks for the evening. (1 clicks in Weddings and 4 in Themed Cakes). We got a CTR of 0.71% in Weddings and 0.81% in Themed Cakes. It had declined… I was expecting more clicks and CTRs, maybe it will increase at night time.

The 4 click in (Theme campaign) were in Birthday and on the same ad (Birthday Cakes - Make a statement at your 18th, 21st, 30th and more!...). For the wedding campaign the click was in Wedding Cakes mil and white chocolate.

For the moment we have in total 0.78% CTR and 642 impressions and we had spend just US$0.35.
Hey to improve our ads I think we have to find the way to put the word “whit” in most of them… Should be helpful

Evening Shift by Ellie
We have had a total of 17 clicks today. 11 in Themed campaign (9 birthday, 2 children) with a CTR of 1.13% and 6 in Wedding campaign with 1.97% CTR. This gives an overall CTR of 1.33%. If we get more clicks tomorrow and reach budget, Themed can be increased $0.50 and Wedding can be increased $1.50.