Well, it is time to give our best for the challenge. It is the last week of campaign and we have to develop more ideas and make a new plan to achieve our goals. This is a decisive week for the campaign, so we have to give the best effort and reassess our marketing plan, making it stronger, to finish with a flourish.
1 May 2010
Morning shift by Ellie
We have received 7 clicks this morning- 5 in Themed and 2 in Weddings. We have spent $1.70 out of our $10 budget and have an overall CTR of 1.66%.
Afternoon shift by Kristen
A very dismal afternoon in terms of clicks, we have only received 2 more - both in Themed Cakes (brining our total for the day to 9 so far). Our CTR has dropped to 1.21% and we have spent $2.08 of our daily budget. Ellie maybe you should decrease the budget before the end of the evening if we haven't received more clicks?
Evening shift by Ellie
We received a total of 15 clicks yesterday. At 10pm I decreased the budget to $3.00 Themed and $2.00 Weddings. Out of this $5.00 budget, we used up $3.60. We had 12 clicks in Themed campaign with CTR of 1.44%. In Weddings we got only 3 clicks with 0.58% CTR.
Today (Sunday) I have changed the budget again to $4.00 Themed and $6.00 Weddings. Kirsty, if it reaches budget today, you have a spare $5.00 to work with from yesterday, so you can increase it if needed.
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