Account change!

Ellie: This morning I have changed the following Account details:
* Deleted Corporate Campaign
* Changed Weddings to Search network only
* Changed budget of campaigns to $4 each for 23/4
* Increased max CPC - Weddings from $0.50 to $0.60/click and Themed from $0.30 to $0.40/click.

Let's hope weekend traffic is good!

Friday 23 April 2010
Morning shift by Lucy
Well team I think that all changes that we had made are working. At 7:50 a.m. we have 3.23% of CTR. 1 click on Wedding cakes and 1 on Theme Cakes.

At 9:15 a.m. we had more CTR in wedding campaign (5.71%). On our new ad we have 2 clicks!. For Theme Cakes we had more impression than on wedding (Theme cakes 69 – Wedding 35) and just one click. At the end of the shift today we had a total of 7 clicks. 4 clicks for Theme cakes with an impression of 187 and 2.14% of CTR (again we are at the limited of our budget). In wedding campaign we have a total of 3 clicks with 74 impressions and 4.05% of CTR.

Hey team I’m thinking that in sporting cakes, we hadn´t had any click, impression or CTR, maybe we should delete it?? I don’t know if it’s good idea, just was a thought that I would like to share with you.

Afternoon shift by Kristen
So far today we have received a total of 13 clicks, 4 in the Weddings Campaign and 9 in Themed Cakes. The specific ads that our clicks have occurred in are our make a statement birthday ad (6 clicks, 2.29% CTR), kid's birthday cakes ad (2 clicks, 2.06% CTR), fancy wedding cakes (2 clicks, 2.35% CTR), wedding bombonieres (1 click, 2.13% CTR) and wedding croquembouch (1 click, amazingly high 20% CTR).

The higher budget and no content search seems to be working: our average position for weddings is 4 (which I think we could improve, maybe by using manual bidding?) and 2.3 for Themed Cakes which is quite good. We have spent $3.11 of our increased $8.00 daily budget. Overall things are running smoothly today.

I will continue to monitor the campaign throughout my evening shift tonight and email you at the end of the day with more results. Please find attached some screenshots for the afternoon shift.

Evening shift by Kristen
We received a total of 21 clicks yesterday, 8 (2 in Weddings, 6 in Themed Cakes) of these were during the evening period. We achieved a CTR of 1.52% in Weddings and 1.51% in Themed Cakes. I think removing the content network for both campaigns is working as our clicks have not declined much and we now have a much higher CTR and Avg. Position (3.7 for Weddings which I think we can still improve, and 2.2 for Themed Cakes).

AI thinks we should also make use of the Reports tool on AdWords to do more detailed tracking and analysis of the account. I might have a play around with this today and see what kind of results we get. Over to you Lucy!