The challenge is working...

Today we had a meeting and we did some change to improve our performances. Each member of the group is exited and is giving her/his best. During the meeting a lot of ideas were fluting on the paper! Now, we are more compromising and happy with the project, because we think that promote Chocolate Art is not that easy, because everybody ask: “What is chocolate art...? It is a picture with chocolate or it is candies shop”. However the result shows that we are doing a great job. We hope that you are involved in this as we are! If you want to know more about these challenge please have a look to this link: Google online marketing challenge.

27 April 2010
Morning shift by Lucy
We finish the morning time with a total of 6 clicks. 4 on Wedding campaign, with 173 impressions and 2.31% CTR (3 of the clicks were on wedding cakes on our ad: Fancy Wedding Cakes and 1 on Croquebouche on: Wedding Croquembouche). 2 clicks for Theme Cakes with 260 impressions and 0.77% CTR. We had spent a total of US $2.22.

Afternoon shift by the team
At 4:30 we had 16 clicks. During the meeting we did some important changes that are going to help to improve our performances. We changed two wedding ads, because we realised that they did not have the most important word for us “chocolate”, so we made better ads. Also we introduced a new ad that is more specific and attractive.

We deleted the occasion ads we had as they weren't gaining any impressions and created three new specific ones for baby showers, engagements and christening and baptisms. We will see how they go during the next few days, and if they have no success we may analyse again.

Moreover, we checked the key word list and we delete some of them because were to general and follow the Google guide, they suggest have a specific key words.

Evening shift by Thomas
There are no changes from my previous campaign update; the total amount of clicks at 23 clicks remains the same along with spending $6.85 out of $6.75. The themed cake campaign received 13 clicks with a relatively high CTR rate of 2.30% spending $2.99 out of $3.00. The wedding cake campaign received 10 clicks with a lower CTR rate of 1.57%, the wedding cake campaign for some reason is the campaign that went over budget spending a total of $3.86 out of the designated $3.75 daily budget.