Starting the second week!

In our next meeting we are going to look carefully to all our reports to know how we going, how the campaign is going, how many call Chocolate Art has received, how we are going with the budget, how we are going to spend the money that we have, change some key words and make some change to improve our campaign.

26 April 2010
Morning shift by Thomas
At the end of the Monday morning shift we received 8 clicks and used $2.50 of our $10.00 budget. The CTR is down from yesterday's 2.65% to this morning's 1.69%, the $10 budget for the day should be sufficient and we might even end up with a bit left because of today's public holiday.

Afternoon shift by Thomas
First of all I'm very surprised with the results we have received so far, although today is a public holiday we've received a total of 25 clicks and spent $8.90 from the day's $10.00 budget, Kirsty you might need to keep a close eye on the budget during your evening shift. We've pretty much used the entire budget for the Themed cakes campaign receiving 13 clicks and spending $3.84 out of the $4.00 budget. Our overall CTR rate today at 2.18% is still lower than yesterday’s 2.65%, but we will probably be getting more clicks by the end of today.

Evening shift by Kirsten
A very successful evening for the campaign! A total of 35 clicks today, 12 of these during the evening shift (8 in Weddings, 4 in Themed Cakes). We have also achieved a high CTR for both campaigns today (2.11% for Weddings, 2.33% for Themed Cakes). It's nice to see the Weddings campaign doing almost as well as Themed considering that's where the clients wish to place the main focus. Our average position for each campaign has also gone down today which is great, it's now 2.5 for Weddings and 2 for Themed which is obviously helping improve our CTR.

We have almost maxed out our budget for each campaign (Spent $6.83/$7.00 for Weddings, $4.83/$5.00 for Themed Cakes). However I think we should leave the budget as is seeing as we normally don't receive a lot of traffic after 10pm or so based on last week’s data. And this way we will have more money to spend once the campaigns fully optimised. Also in terms of improving our campaign there are some ads and keywords which have not received any clicks so far that we can consider removing. We will discuss this further at tomorrow's meeting.