The campaign is running very well and we are really happy with the results. We are getting more clicks a day. Also, the impressions and CTR are increasing day by day. As result, we are more enthusiastic than before and we try to develop more strategies to improve our campaign. Build up good strategies is not a easy work, but we are working as a team, so more than one head think better that one!
28 April 2010
Morning shift by Lucy
At 7:15 we started with one click (Wedding campaign) and at the end of the shift we close with a total of 6 clicks. 5 clicks on themed cakes with 182 impressions and 2.75% of CTR and 1 click on wedding , 157 impressions and 0.64% CTR.
Afternoon shift by Kristen
This afternoon we have received 8 new clicks (3 in Weddings, 5 in Themed Cakes), bringing our total for the day so far to 14. Not bad! It's great to see our new/improved ads working - we have received 2 clicks for our "White Wedding Cakes" ad, and 1 for our "Modern Engagement Cakes Ad". It's also nice to see the clicks occurring in a wide range of ads including bombonieres and croquembouche.
So far today we have spent $3.49 of our $6.75 daily budget, and have achieved a staggering CTR of 1.99%, our best yet! So obviously the changes we made in terms of ads and keyword addition and removal are working. See attached screenshots comparing the start and end of shift.
Evening shift by Thomas
I think we should remove the Sporting theme ad under the Themed cakes campaign as reflected by today's results. Until this day the Sporting theme ad have received 0 clicks and only managed to have an impression rate of 27, when compared to the hundreds or even thousands of impressions made by the other ads. This fact alone would probably show that not many people are looking/searching for Sporting themed cakes online (all-time graph attached).
At the end of today (11.50PM), we've received a total of 26 clicks and a CTR rate of 2.02%, again we've pretty much used all of the daily budget, spending $6.55 out of $6.75. The themed cakes campaign is always doing very well, today it received 15 clicks and went over budget again. Just a thought, would it be worthwhile to make some budget changes and shift a bit of the money (even .50 cents or so) from the surplus Wedding campaign to get an extra click or two for the Themed cakes campaign? It just seems the Themed cakes campaign budget is always maxed out on a regular basis, it is also worthwhile to note that other than the fact we are getting more clicks on the Themed cakes campaign, the cost of each ad is considerably cheaper than the Wedding campaign, in competition sense it would mean we get more clicks (better score) for less, more bang for our back. Other than paying over 10 cents more for each Wedding cake ad, the CTR rate is also brought down by the Wedding cake campaign.
Ellie suggestion: Realistically thinking, I agree with you Thomas about pushing Themed cakes. However its massively important and we get marked on the fact that we keep true to the client's objectives. So I think its still really important that we stick with a bigger budget in weddings. We aren't losing very much of the budget lately either - 15 cents last night and nothing the night before. Hopefully the new wedding ads will bring in some more clicks as well, so we'll just have to wait and see!
Account change: I will delete the Sporting Adgroup this morning, as we all believe its not aiding the campaign.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment